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For the trustworthiness of e-marketing medium, there are three characteristics are technical competence, reliability and medium understanding.

The typical example of that is PayPal.

As a successful tool of e-marketing, there are five advantages of PayPal which are the reasons of its success.

Firstly, PayPal account is widely used worldwide. PayPal has 130,000,000 customers in 150 countries and areas all over the world. It has supported over16 foreign currencies transactions. It realized that customers could pay the transactions by AUS dollar to the buyer who only receive US dollar.

Secondly, it has strong branding. PayPal is very popular in Europe and the United States. As a global online payment symbol, the advantage of strong brand can make users’ website attract much more overseas customers. It can support some small companies to complete international transactions online easily.

Thirdly, the fast capital turnover should be an very important advantages of PayPal.  The unique instant payment method allows you to receipts from overseas customers timely. At same time, the payment can be transferred to your domestic bank account within 3 days. PayPal can help users extend overseas market efficiently.

Fourthly, the security of payment system is reliable. The advanced security system and the experience of preventing fraud make PayPal much more mutual. The lowest risk lost rate 0.27%, not reaching the 1/6 of traditional transaction mode, can ensure the transactions successful.

Finally, PayPal has the lower cost. Users needn’t pay the registration fee monthly, only 1/2 of the cost in traditional mode. This advantage can lower the transaction cost.

In summary, PayPal depends on these competitive advantages to attract a large market share worldwide that explain the trustworthiness of e-marketing medium vividly.