E-Marketing defeat culture differences

One of the most creditable impacts of eMarketing is to decrease the culture differences.

Let’s take NBA as a example, which I think that it is most successful emarketing case in Sports area.

The customers can watch every match online, if they pay for the registration. “Never miss a shot” as the advertisement, describe the service vividly.if you are interested, click here!

As I know, 20 years ago, there is nobody knew what is NBA in China. However, nowadays, all of Chinese basketball fans can say, “I love this game!” without thinking. For the Chinese basketball teenagers, maybe they would not touch basketball without NBA. With the rapid development of NBA Commercial events in China, more and more sports brand such as NIKE, ADIDAS invaded into China. It has become a broad marketing network, like a special Chinese characteristic Empire of NBA.  

Since 1989, the commissioner of NBA, David Stern, signed the broadcast contract with Chinese local TV Channels. After that, Chinese audience can watch NBA competitions from some pay television channels e.g. CCTV5. Michael Jordan, the God of Basketball, became a household name in China.

In 2002, Yao was selected by the Houston Rockets as the first overall pick in the 2002 NBA Draft. Then, the NBA storm spread all over China. More and more teenagers rush into basketball court because they found their super star in NBA. Such as McGrady, Iverson, Kobe. Then, Yi and Yue followed the step of Yao to join in NBA later. Huge potential market in China lead to higher advertising revenue, higher broadcast income. Moreover, the higher profit result in more tightly commercial cooperation between US and China. 

Currently, the number of Chinese audience per week is more 30 million than that of US local audience. There are 3 million Chinese NBA fans browser China NBA Website everyday. Based on data from NBA report, the financial profit in China market was 50 million dollar last year, ranked first in profit from overseas.

Nowadays, NBA, as a typical American culture already successfully penetrates into Chinese life deeply. The differences between Chinese and American have been erased.