No one can pause the song of iTunes

4,000,000,000

The times download iTunes, who has the most successful, largest market share online music store in the world.

Apple's, who sold over two million songs in its first few weeks online, as the head of selling music on the Internet was so successful. Nowadays, you can realize that, whatever what you are doing, where you are, the Apple’s products are everywhere. Different people can chose different price level products from $0.99 to $2799.

Since change the name from Apple Computer Inc. to Apple Inc., Apple's products have been out of the studio and office. They rapidly rush into our living room, a backpack and a pocket. I take iPod because I wanna listen to music everywhere; I put iPhone into pocket means I put the network into my pocket; I want to set a Apple TV in the living room just because I want to watch at movies, but do not want to return back DVD to Rental Dealers. With the rapidly change of Science and technology, maybe multi point touch screen will be eliminated tomorrow. However, the demand in music, movies never change. Thus, maybe several decades later, IPod IPhone died out. But iTunes still connect with the new devices, and play the most popular music.  

There are two main reasons why iTunes get huge success in this aspect.

Firstly, iTunes music industry system is much more different from the traditional system. Compared with that, iTunes music way is more convenient, faster and advanced. Because iTunes music system overthrows the complex booking method, the compulsory fees and inconsistent price level. Apple created a system allows consumers to buy individual songs for 99 cents each, or albums for ten dollars. Once downloaded, consumers can easily burn a CD. Customers can copy the songs to every iPod without any worries about the copyright.

Secondly, iTunes has a powerful recommendation program. For retail stores, customers only can get the limited information from packing box description. The iTunes online music store provides all the details of the single, album, music producer, music lovers, user comments and so on. Through website backstage collecting and summarizing the information to category all the songs, iTunes transfer these information into relevant searching results or recommendation. With the actual data, the users can get the information of music products popular degree to guide consumer behavior. During the process of discussion, every consumer will play a dominant role from the shopping experience. The other customers can make decision based on the views from discussion. According to data provided by Apple Company, iTunes has 30% music sales are from the recommendation system.

Currently, iTunes became a typical successful example of e-marketing.  

The story of iTunes looks like repeat play a song, over and over again.