People surfing Internet, be careful!!!!

The Internet is used widely. People can do shopping, searching job, searching home repair service and so on. Lots of organizations companies have their own official website. And most of website ask people to sign up by email with their personal information, such as mobile number or home address. However, how people can identify which website they can trust? Whether the information from the website is reliable? How people can 100% sure the website will protect their customer privacy? 

the following picture shows how do people spend their time online, what are the most popular Internet activities, what are the most visited websites, Or on what websites People Spend most of their time

(If the detail is hard to see, click here!)

I believe most of people have some scaring experience of online. Here is the top 10 online scams video. 

As mentioned from the video, these irresponsible companies or even illegal companies look for people’s different difficult situations to take advantage of. As we all know, the current global economy are not very good. That causes the rate of unemployment grows rapidly. People are upset when they lost jobs. Based on the Psychology Research, people's emotion will influence their decision making. 

Some issues cannot be taken into consideration when a person is with negative emotion. Unemployed people urgently need a job. Under this situation, it is very hard for people to be thoughtful. 

Another case which usually happens is online shopping!

Online shopping is becoming popular. The Target customers are usually young generation. They would like to shop online instead of in-store shopping.  However, these young group people usually lack life experience, like safety consciousness. That’s why they can be easily swindled. Some irresponsibility companies or even illegal companies know this very well, and the worst thing is they take this as their business opportunity to success. I believe most you have online shopping experience. When we doing payment, the website usually give us several options, such as Paypal and Credit Card (included Master Card, American Express or Visa Card). Except, Paypal, the Credit Card way requires customer to fill out their card number, their security code. The vulnerability of Online shopping is about trust or guarantee. Customer cannot easily to distinguish a trust website and bilk website. Most bilk websites usually give customer big discounts compared with in-store shopping. And these discounts are the reason for why people would like to shopping online. Personal bank information is very important for customers. Company has the responsibility to protect their customers' personal information. However, those irresponsibility companies may sell their customer information to some illegal companies, or even worse they use customer's banking information steal money. From my own experience, I bought a pair of fake shoes from a shopping website which the format is very attractive and they give a huge discount. (http://www.rogervivieronlineaustralia.com/ this is the bilk website! Hope no-one knows it! )After that time, I will check whether the website has Return & Refund policy every time. From detail of the policy, people usually can make sure the website can be trusted or not.

There are also some underground websites online. The underground websites usually sell illegal staff, such as drags and guns. 

I admit internet brings us convenience, effective and efficient. However, we also need to be careful when you are surfing online. Trying to protect yourself, giving yourself one more minutes before you making a decision. 

I hope everyone has a happy experience when you are online!

Is anybody crazy on Anne Dello Russo for H&M?

I am sure some of you will be crazy when you see Anne Dello Russo (AdR) for H&M. Yes! I am Crazy!!! I am also sure some boys after seeing this only “???”  coming into their mind. Now let’s talk about why these happened.

I believe everyone know H&M very well. It is a Swedish multinational retail-clothing company. It is usually known for its fast-fashion clothing for men, women, teenagers and children. Their philosophy is similar to Zara. They already have almost 2000stores around the world. Unfortunately, Australia doesn’t have one. Their most attractive point is they will launch limitation products every once in a while. These limitation products are usually corporation with some famous or luxury brand, such as KarL Lagerfeld, Comme des Farcons(CDG), Lanvin and Versace which is the most famous one. H&M invites the chief designer of these brands to create some fashion clothes or accessories only for H&M. This time, Anne Dello Russo is not a designer for any luxury brand, she is fashion director of Japan <Vogue> magazine. She is also very famous in Street Fashion.

H&M is a fashion-clothing company. They are very good at using social media to interact with their customers. For this time, they launched this new limitation edition accessory on October 4, 2012. You can't find any official ad for them to promote this new event. Only some interviews asking Anna her fashion idea. (If you are interesting, click here)

Now, you may have questions about how customers know the event. As we mentioned above, H&M has so many stores in different countries. How could they catch their every customer’s attention? H&M is very smart. For example, they invite the most famous Chinese movie star “Fan Bingbing” who is current Fashion Icon in China to be their spokesperson in China. And they know very well “weibo”, which is Chinese Twitter, is almost used by every young person. In China, lots of people will spend almost 5 hours on “weibo”. Before this event, Fan Bingbing’s outlook is everywhere on weibo.

Because this event will not launch every store in the world, only 140 stores will sell these limitation accessories. This will stimulate the fashion buyer markets. These fashion buyers usually buy something for their customers in abroad, and they usually sell them through ebay, or customers can directly order through twitter/weibo. In China, there are only five stores will sell them. All the accessories are sold out in one day!!! That’s why I say this event drive girls crazy.

Some girls miss the opportunity, they try to find some fashion buyers let them buy the accessories from abroad.

After customer buying, they create a competitive activity which is called " Your fashion picture". They invite customer to send their most fashion picture and after a competition, they will find out who is the most fashion person wearing their accessories. This after-selling activity is very helpful for them to know their consumers. They also have a video for this activity

I have to admit, H&M seems like having some magic power to push so many girls buying their accessories. I think their success partly belongs to social media. What do you think? 

Monash SMS Results service

Final exam is coming…. I believe no one would like to talk it too much. So do I. during the final, there is only one thing which I am doing everyday, that is study. No hanging out with friends, no shopping, no movie. Can you image that? A person’s life is totally around studying. However, it is student. We have to prepare our final exam if we want to graduate.

Well , when we talking about E-marketing, the first world coming into our mind is business company. Yes! We usually relate E-Marketing to business activity. But, that is not all about E-marketing. Like our Uni, it also has an E-Marketing strategy about the final result.

Does some register our uni SMS to receive final results? I registered it. On it website, there said, this is currently a free service and it can help you to get your results easier and quicker. And this service is available worldwide. So when I am back to my home country, this service is still available for me, which is really convenience. I must admit I will be very very nervous during these days when results are going to come out. I call these days are disaster day. During those days, I cannot have good sleep, always having nightmare. (usually is about I fail some subjects…..) and on that day the result coming out, I am usually irresolute to check the result or not. But this SMS Results service help me this problem. The message is always suddenly showing on my phone. No matter the result is good or not, it indeed help me solve the problem of indecision. I am happy that our Uni provides such an easy and quick way for us to check the result.

What do you think of this? If you are interested on this, click here to register right now!